The goal of the American Shorthorn Association's advertising campaign is to create enthusiasm and excitement for Shorthorn genetics among Shorthorn breeders and non-Shorthorn breeders alike.  By presenting honest and data-backed claims of Shorthorns excellence and role in the beef industry we are slowly, but surely regaining a foothold in the commercial beef sector.  View our current advertisements by downloading the pdf files below.  Help us spread the Shorthorn word by requesting and distributing your free copies of the Crossbreeding Guide and Durham Red flyer today!