ASA's programs are meant to provide the knowledge and ammunition for Shorthorn breeders to successfully market their own product.  The Proof Positive program gives Shorthorn breeders the opportunity to collect valuable data on their own genetics and to share this data with their customers.  The Durham Natural Gold program provides the marketing assistance to help Shorthorn breeders successfully promote their own beef product.  Our marketing and advertising programs are meant to spread the word about Shorthorns uses and benefits to the entire beef industry.  The industry contact directory keeps shorthorns breeders connected with alliances, bull tests, ultrasound technicians and many others.  The feeder calf and commercial female listings are aimed to provide a forum for buyers and sellers of Shorthorn genetics.  And this entire website is devoted to being an informative resource to help Shorthorn breeders remain competitive in the seedstock industry.